business program
More than 6 discussion events in various practice-oriented formats: case studies, interviews, presentations, panel discussions

Tchaikovsky hall

Pasternak hall

Main plenary session “Export in New Realities.
From Globalization to De-globalization"
  • Irina Telitsyna, Director of Special Projects, Forbes

  • Anna Kuzmenko, Deputy Head of the Department of Investment and Industrial Policy of the City of Moscow
  • Artur Galiullin, Deputy Director of the Department of International Cooperation and Licensing in the Field of Foreign Trade, Ministry of Industry and Trade of the Russian Federation
  • Andrey Sukharev, Deputy Director of the Department of International Cooperation and Export Development of Agricultural Products, Ministry of Agriculture of the Russian Federation
  • Maxim Kobin, Vice President, Russian Export Center
  • Mikhail Khomich, Deputy Prime Minister of Udmurtia
  • Dmitry Yalov, Deputy Chairman of the Government of the Leningrad Region - Chairman of the Committee for Economic Development and Investment Activity
  • Dmitry Cheltsov, Deputy General Director and GR Director, AEB

The year 2020 will go down in history as one of the most difficult years for the global economy, ahead of the 2008 global recession on the blacklist. Then the Organization for Economic Cooperation and Development predicted a 4.5% decrease in the world GDP. Despite the ongoing pandemic and other crisis phenomena, in the summer of 2021, according to the UNCTAD (United Nations Conference on Trade and Development) report, in 4 quarters since the beginning of the Covid crisis, world trade returned to pre-crisis levels, and was able to exceed them.
The unification of the interests of not only enterprises, but also entire regions, is becoming more topical than ever today for the development of foreign economic activity, the geographic diversification of supplies, as well as the stimulation of scientific and technological progress,.
At the main plenary session, the speakers will give answers to the following questions: What has the crisis taught exporters? Where to look for new sources of demand for products? How should Moscow's export strategy develop and how to maximize the synergy of cooperation with other regions?
Case studies. Marketplaces as a Modern Export Format
  • Alexey Yaroshevsky, journalist, RT

  • Leon Fan, Director Sellers operations, AliExpress
  • Igor Yashin, Head of Export Development, Russian Post
  • Artyom Orlov, Director of e-commerce development at WECONN
  • Vyacheslav Walter, Foreign Economic Activity Manager, DIADAR
  • Mikhail Bashkov, Head of the Sales Department of Sports and Medical Nutrition, Academy-T

E-commerce both in Russia and around the world is one of the most dynamically developing areas. Today, consumer confidence in online shopping has significantly increased, which further increased online sales, and for certain industries, e-commerce has become almost the main distribution channel.
During the session, the participants will tell what the showcases of the marketplaces hide, because it is important not only to sell, but also to form a complete fulfillment: from sale to delivery of products to the end consumer.
Expert Session: Green and Velvet: ESG as an Export Factor. European Practices and Russian Realities
  • Alexander Titov, chief editor of the project +1 (

  • Natalia Beneslavskaya, Head of Sustainable Development, IKEA
  • Ivan Ermokhin, Deputy Head of the Russia-OECD Center, RANEPA
  • Dmitry Zemlyakov, Commercial Director, Fingo Complex
  • Anton Zakharov, Head of International Sales, MGK Lighting Technologies

An additional factor has appeared in foreign economic activity. It affects the export activities of companies, namely ESG (Environmental, Social, and Governance - environmental, social and managerial responsibility) - a global trend in the development of effective and sustainable business. A popular global example of ESG is the statement by Elon Musk, according to which Tesla cars will not be sold for Bitcoin due to the negative impact of mining on nature. In Russia, the clear leaders of ESG- transformation are representatives of the banking sector and the mining industry.
As part of the expert session, we will discuss not only the importance of the global trend, but also look into the standards, procedures and requirements in terms of environmental friendliness and ethics.
Case studies. Not only Vodka and Kalashnikov: how Russian Brands Overcome Stereotypes
  • Oksana Kulakova, Senior Manager, Consulting Services to Government and Public Organizations, PwC Russia

  • Maria Lapuk, founder of Vinci agency
  • Anton Belyakov, General Director of TECHNONICOL India
  • Artem Nikolaev, Head of the company's export projects department, Mercator Holding
  • Irina Klimova, Vice President, Head of Marketing Department, GAP Resource
  • Nikolay Belousov, Managing Partner, Atmeex (online)

Restrictive measures make it possible to reduce dependence on imported products and to find new sources of income from export. As part of the session, we will figure out which brands and in which sectors of the economy have the best prospects for global leadership. Is it worth hiding your roots and the citizenship of the founders in order to successfully enter foreign markets? How to find and retain a loyal foreign audience?
Master Class. Product Approach to Export Sales:
how are export sales (not) different from sales?
  • Andrey Sholokhov, Director of National Projects at Solftline

More than 20 years of professional management experience, including 10 years of work in international corporations in the field of sales and strategic initiatives in the banking, telecom, engineering, oil and gas sectors in Europe, the Middle East and Africa.

It is almost impossible to explain in 45 minutes what strategy companies and sellers need to adopt in order to organize successful export sales, but it is possible to explain the basic principles of assessing the current state of any transaction.
What patterns of behavior exist in sales, how to recognize them and stop using each time losing combinations? How do they differ from country to country and from culture to culture? Knowing the answers to these and other questions, any company will be able to organize a successful sales mechanism both in its home country and abroad.
Interview / Public Talk. (Not) Easy Export: How Light Industry Exporters are Conquering Overseas Markets
  • Andrey Yakobi, CEO of Real Profil group, editor of Fashion 24 in Business portal, lecturer at the British Higher School of Art and Design

  • Mikhail Chechetkin, co-founder, Long River
  • Egor Yaroshenko, Sales Director in Europe, Finn Flare
  • Oksana Krasnokutskaya, General Director, Furland

The Russian light industry has received a new impetus for development. Today, electronic marketplaces have become fashionable virtual showcases available around the world, which not only open up new distribution channels, but also accelerate sales.
As part of the public talk, we will ask about it the owners of brave Russian companies that have not only launched successful projects, but have also been able to open new points of sale in foreign markets.